This module helps you to be convincing when describing a service or product or when making a sale. The reading activity looks at companies using artificial intelligence and robots to support or even replace sales staff by tailoring offerings more precisely to clients’ needs. Practise reading comprehension strategies and skills and take a note of any words and expressions you are unfamiliar with. Three listening comprehension activities zoom in on sales-related situations and conversations. As you practise your listening comprehension skills, take a note of any words and expressions you are unfamiliar with. The grammar component of this module reviews adjectives, including their comparative and superlative forms. Using appropriate adjectives in these forms to compare products and services with those of competitors will allow you to create convincing sales pitches. Finally, you will review and practise referring words and expressions pertaining to sales and marketing.
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